With its large userbase, it was able to make its messaging platform a standalone app, Messenger, which quickly became one of the most downloaded apps of all time. In Eastern Europe and Africa, Viber is competitive with WhatsApp for most downloads and usage.Įver since the early 2010s, Facebook has had a commanding lead over others in messaging. Line is the most popular messaging platform in Japan, KakaoTalk in South Korea and WeChat in China, although the latter is also due to China banning Facebook and WhatsApp. ✓ Fully transparent ✓ Global reach ✓ Top exchanges integration ✓ Smart retargeting & deep segmentation ✓ Your first party data maximized ✓ Fully managed / self-served Get startedĬountry or region specific messaging apps have also performed well. Zoomd’s DSP: Masterful UA meets smart retargeting
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